Roger Federer Teams Up With On Running To Release An Advanced Tennis Sneaker
The Tennis legend releases his first-ever signature sneaker with Swiss running brand On.
Roger Federer has won 20 Grand Slam singles titles - the highest ever for a male player and has held the world No. 1 spot in the ATP ranking for a total of 310 weeks! It is safe to say he is one of the greatest players in the world of tennis.
Federer has been playing tennis since he was 8 years old and scored a deal with Nike when he was only 13. He subsequently launched his own line with the brand and also went on to collaborate with the Jordan brand to create shoes.
In 2018, however, his 24-year long partnership with the sports and shoe giant came to an end and he instead signed a $300 million deal with Japanese company Uniqlo. He also earned back the rights to his iconic “RF” logo that he had initially started with Nike.
The world champion recently released his first-ever signature sneaker with Swiss-based brand On and he claims they are the most advanced tennis shoes ever. This is the first time the brand that specialises in running shoes has ventured into developing a specialised tennis shoe.
However, On has gained immense popularity in the past for creating extremely comfortable shoes for hard-core marathon runners and is currently one of the top brands in Switzerland that is expanding rapidly all over the globe.
The sneaker, with respect to the design, looks very much like a classic tennis shoe and gives out a kind of old-school Stan Smith vibe. The silhouette is named “The Roger Centre Court O-Series” .
The shoe is made of vegan leather keeping in mind the goal of reducing material consumption and a carbon footprint. The crisp white upper is decorated with accent black stitching, a suede overlay and small details like the red Swiss flag on the upper with the words “The Roger” embossed in gold near the heel.
The shoes were limited to only 1000 pairs and they came with a special message from Roger himself.
The simple white sneaker combines performance and aesthetics with the help of On’s CloudTec soles and their plush inner sock construction that hugs the feet tightly and gives a better grip. The overall construction and material make these sneakers extremely light and comfortable.
The shoes were released via a draw on the On web site and in-store exclusively at Dover Street Market from 6th to 8th July. The limited-edition sneaker retailed for $250.
Federer has taken a very brave step, releasing a tennis shoe with a brand that has no previous history or attachment in particular to the sport. Although the shoe has been designed by the legend himself, the true potential, performance and authenticity of this new silhouette will only be disclosed with time and feedback from the people.
On's CloudTech soles have made a name for themself in the past couple of years and including that particular technology to this shoe might potentially give it the chance to do wonders in the sporting arena.
As far as the design goes, the minimalistic white sneaker isn't particularly something out of the ordinary, but Federer claims that there are several other colours and designs under development.
Overall, a tennis shoe designed by a company that specialises in marathon running sneakers along with a tennis legend might just provide an end result that surprises us all - but only time will tell its true potential both on and off the court.