Pharrell Williams and Adidas Join Forces With NTWRK For An Exclusive Drop
'Happy' singer, Pharrell Williams is releasing 3 exciting new variants from the Adidas NMD Hu line at 'Transfer' - a 2 day, virtual music festival brought together by NTWRK, a live streaming, video commerce platform celebrating culture and design.
With over 30 brands and artists coming onboard with exclusive merchandise, the first season of the festival comprises of multiple DJ sets, music performances, interviews and much more. A part of the proceeds from the festival is going to be used towards helping organisations fighting for social reforms and in aiding communities affected by the Coronavirus pandemic.
Born out of Pharrell’s attempt to bring people together and celebrate humanity, Adidas NMD Hu is a collaborative line that was initially started in 2017. Like previous releases from the line, the new sneaker colourways come with a distinctive message communicated through a creative approach.
One of the 3 sneakers displays a vibrant orange paired with fresh blue on the underfoot midsole along with a white outsole and heel cage. The design also consists of Asian characters on the upper of the shoe.
The purple colourway comes with similar Asian character details on the upper, along with light brown outersole and heel cage. The white on the midsole provides a clean interaction between rest of the colours.
The last shoe from the drop consists of a fresh blue body, with the words WALK and BREATHE featuring on the uppers in bright yellow, aiming to bring out the source of inspiration behind the shoe - the current global climate. The shoe consists of an orange BOOST sole unit, along with blue laces.
The sneakers were exclusively released during the virtual music festival and NMD fans around the globe were a part of the release through the NTWRK app live stream on August 26th.
The sneakers retail for $220 (Rs. 16,368 approx.)
Released recently is another exciting colourway in the adidas NMD Hu series, called “Extra Eye”. The upper on the new shoe comes in three different tones of Primeknit. The word EXTRA is embroidered on the right upper, while the left upper has EYE embroidered on it.