Jaden Smith's New Balance Venture
Jaden Smith reveals his first-ever signature sneaker with New Balance and it is the perfect blend between style and sustainability.
Jaden Smith originally signed a deal with New Balance in 2017 and since then he has tried to get the footwear brand to follow his steps in treading a path towards sustainability. The rapper and actor has always been an advocate for a more eco-friendly lifestyle and has used his platform time and again to increase awareness for the same by recycling and reducing the use of non-sustainable materials.
His company Just Water, that holds $100 million in valuation, sells responsibly sourced water packaged in bottles that are made of 82% renewable resources. His house and office space also features art pieces and furniture that is made from recycled junk material.
The artists newest venture revealed his first-ever signature sneaker with New Balance, the Vision Racer, and is constructed using sustainable, vegan-friendly, recycled materials. The primary design is a fusion of two of the most iconic NB silhouettes - 1700 and X-Racer - which, additionally, are also Smiths' personal favourites.
Releasing in a "Wavy Baby Blue" colourway, the sneaker has an interesting chunky midsole that is split into three rectangular blocks. The translucent outsole features the word ((VISION)) under it, which uses the same font as the titles of the singer's ERYS and SYRE albums.
A lining that reads ((VISION)) runs along the upper of the sneaker in black as well. The traditional N on the quarter panel is finished in hi-vis reflective material and so are the tongue webbing and upper piping.
The upper is made up of textiles and synthetic leather that is made up of recycled polyester. The insoles are made with a combination of recycled foam, castor bean oil and rubber.
Jaden’s signature can be spotted on both the insoles.
The colourway released on July 24th retailing for a price of $150 (Rs. 10,970 approx.)
With latest news surfacing, the sneaker brand and rapper/singer are back again to drop a new colourway of the Vision Racer as part of their collaboration.
Named "Wavy White", the sneaker displays a fresh white body with subtle accents of Navy Blue and Yellow. Built just like the original sneaker silhouette, the Wavy White version comes with a chunky midsole and the prominent branding can be seen on the heel tab and the quarter panel.
The shoe was initially set to drop on August 27th, but in light of the election registrations taking place in the United States, the release has been pushed to August 31st and are priced the same as the previous colourway at $150 (Rs. 10,970 approx.)