J Cole's New Sneakers Inspire To Dream
Having inspired millions through his music, Grammy award winning rapper J Cole is ready to do the same with the release of his first ever signature sneakers. Dubbed the RS-Dreamer, the shoes are inspired by the idea of never giving up on your dream.
'Dreamer' was created with the belief that, still, we must follow ours (dreams), no matter how unachievable they may seem to others.
J Cole
After endorsing Puma earlier this year, Cole teased an initial rendition of the sneaker for the first time in an All-Star weekend - although the colourway was very different compared to the one that has been released. With the NBA back on, fans got the chance to see several players wearing the sneakers during training sessions.
According to PUMA, the sneaker has been designed for both performance and lifestyle use and Cole has been consistently involved in the entire process - from product creation and marketing campaigns to cultural guidance.
The debut colourway of the sneaker sports a black mesh upper that has been decorated with multicolour RS foam which is PUMA’s innovative solution for great on-court mobility. PUMA has also disclosed several other styles and colour ways of the silhouette will be releasing in the coming few months.
The sneaker was launched on July 31st, for a retail price of $125 (INR 9,500 approx).
