Adidas and Concepts Come Together To Innovate The ZX 9000

Adidas and Boston-based, futuristic streetwear label Concepts come together to celebrate the iconic “Boston Marathon” with the release of the new ZX 9000.

Drawing inspiration the marathon, the design process heavily reflects the same and the sneaker comes in reflective crinkled silver leather, hinting at the Mylar recovery blankets handed out at the end of the race to keep the racers warm. The mid panel is covered in tri-coloured stripes, making for an interesting interaction with the silver.

Equipped with translucent TPU overlays on the upper, the heel cage adds to the sturdiness of the shoe. Double branded tongue tags and the freckled laces with Concepts branding add finishing touches.

The sneaker will be released on September 6th, exclusively in Concepts stores and official website, and will make an appearance on the adidas website and stores on September 12th.

Price: 140 USD (Rs. 10,400 approx.)