Tuning In With Ayush Handa

Tuning In With Ayush Handa

Read on to find out about Ayush Handa, an up and coming singer-songwriter, his musical journey and what the upcoming future holds for him as an artist.

In the current times where Spotify and Apple Music playlists and algorithms prevail in discovering and consuming fresh music every day, it’s hard to miss out on the array of up-and-coming Indie artists carving their niche in the music industry. Proving his mettle is one such young musician, singer-songwriter Ayush Handa, who's tunes are currently the talk of the town .

Hailing from the capital city, Handa is a budding indie artist who prefers to let his music do all the talking. On talking to the artist about his childhood years, it seems to reveal an innate inclination for music was present in him even as a young boy. Originally a classically trained pianist who began playing at the age of three, the artist seamlessly picked up a knack for various other instruments and singing along the way.

Ayush Handa
Ayush Handa

"My parents decided to start me off with piano. I loved music then and I love it now. There was never anything else that was as important to me as my music."

Ayush Handa

This early introduction to music defined the singer's journey towards finding his true calling in the sea of symphonies. What started as a carefree hobby as a student catapulted him into the main stage of fresh-faced artists dominating our Spotify shuffles.

"I always composed, even in school. In 2015, I went to a Music Conservatory to learn more about the subject. There, I started getting hired as a session musician. That's where it all began. In 2019, I started focusing on my music."

Ayush Handa

Ayush Handa
Ayush Handa

When asked if there was some particular genre preference/style he gravitates towards as an artist, the young prodigy shies away from cramping his musical style in a box. Keeping things fresh, he tries to constantly evolve and experiment with his sound describing his music as "constantly changing".

Carefully critiquing his sound, Handa understands the audience’s penchant for discovering fresh sounding, new artists which is why he aims to create a new and unique sound that connects with all kinds of listener demographics.

"As a listener, I like artists who keep changing their sounds and keep things fresh. Some stylistic similarities would be there. However, in my opinion, an artist should never be put in a box. As an artist, I keep trying to experiment with other sounds and styles. It happens naturally, perhaps because I appreciate that in other artists."

Ayush Handa

Revealing the artistic influences that inspire him to create and curate better, Handa reveals that he finds inspiration and ideas to hone his art in almost everybody from classical composers like Ravel to Bollywood composers like A.R. Rahman and Amit Trivedi.

His recent touch with commercial fame seems to have manifested dreams into reality as well with his single ‘Akele Nahi Ho Tum’ getting featured in Rolling Stone and receiving widespread acclaim.

"It was quite exciting! As a kid, I always wanted to get featured in Rolling Stone Magazine, and having that become a reality was a dream come true! They liked my recent single and were kind enough to feature it! Besides magazines, the single is also getting some all-India radio play in the coming weeks! I'm truly grateful for the love that my music is getting!"

Ayush Handa

The future seems exciting and brimming full of possibilities for the dynamic musician who would like to, eventually, get into the fashion industry and initiate collaborations if the opportunity presents itself. Although for now, Handa seems to be focused on cementing his position as an artist one day at a time!

"As of now, I'm focusing solely on my music. I'm ready with my next single. I'm shooting the music video for that at the moment. I'm open to collaborations and maybe doing so in the future. I like to take things one day at a time. I have set goals. However, as this industry is extremely unpredictable, it's best to take things as they come."

Ayush Handa

The artist also reveals that the internet boom plays a major role in redefining the artist and audience dynamic. With access to far-reaching audiences and popular streaming platforms, It’s truly the day and age for an artist to thrive.

"I think, you've got to adapt to the times. As a listener, there's never been a generation as exposed to new music as this one. As an artist, there are pros and cons to the internet. However, I like to look at the bright side and see that the internet also allows you to get a lot more people to listen to your music. There are, of course, other ways to make your career financially viable now."

Ayush Handa

Treating his music as a medium of expression and an active tool equipped with the ability to create awareness, the artists focuses on addressing various social issues and emotions ranging from sexism, superstition to perseverance and the power of hope.

Ayush Handa
Ayush Handa

"Impacting the culture for the better is my primary goal with what I create. There are several social issues that I usually address in music. Whether I like it or not, anything that's important to me eventually makes it to my music. The last single was no different."

Ayush Handa

Head over to Ayush Handa’s Youtube and Instagram to catch a quick glimpse of his heart touching melodies and his recent single that celebrates those who stand by us during hard times, giving us hope that with perseverance, things can get better!

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