UNconventional: Craig Green
UNconventional by FTC is a series exploring creators, designers and artists expressing unique, thought-provoking perspectives of socio-cultural and global significance through their craft. These creators stray away from the conventions and norms of everyday ideas and give them a new meaning through their otherworldly creativity.
British designer Craig Green has amassed cohorts of fans and admirers over the years with his stellar designs. One of the milestones in Green's career has been his A/W 2013 show at London Fashion Week as part of Topman & Fashion East’s MAN initiative. That collection was inspired by shadows and reflections and that each item has a replica of it, behind in black and the show was meant to be a sort of performance.
Green's design sensibilities lead back to art in various forms and the A/W 2013 show also featured huge ragged sculptural masks which although couldn’t be incorporated in routine trends, elevated the entire look of the ensembles.
The designers A/W 2020 collection, his first show at Paris Fashion Week, put on a highly dedicated orchestration of his conceptual ingenuity and highly regarded couturiers such as Valentino’s Pierpaolo Piccioli and Givenchy’s Clare Waight Keller, graced the show with their presence as well.
Green’s ideas are intense and often difficult to construe into tangible designs, however the designer effortlessly creates physical manifestations and representations of his concepts providing a utilitarian edge with accent references of field hats, protective armour and in some cases clothing which might double up as tents or sleeping mats, in an emergency as well!
The show and collections narrative revolved around vulnerability and fragility referring to the emotional baggage people carry everyday and the need for care, comfort and shelter.
Embedded into the collection in the form of body bags, leather padded uniforms, mesh tops and geometric rope details, the unconventional designer tip-toed the line between producing "wearable"" pieces and creating one-of-a-kind pieces of art that resulted in the 48-look series coined 'Packaging The Body'.
The avant-garde designer's interpretation of situations and philosophical ideas are filled with unnerving references and are truly a class apart.