The Future Of Streetwear In The Radically Changing Fashion Industry
With dynamic changes revolutionising the fashion industry as we know it, take a look at how the ever changing and fast-producing streetwear industry will have to adapt to continue to stay relevant.
Stemming from the niche groups of the original “Cool Kids on the Block” – Sneakerheads and Skateboarders gave rise to one of the most influential subcultures of this past decade.
These subcultures have revolutionised the fashion industry today, with streetwear taking up almost 10% of the global fashion industry – but for just how long? With the industry constantly evolving, trends often tend to either die out or fade away until they are once again resurrected and recapitulated in new ways due to the artistic and cyclical nature of the industry.
But the question remains, does streetwear have a long-term place and influence in the fashion industry or will it, like many of its counterpart subcultures, eventually disappear into the abyss.
Contrary to the beliefs of Virgil Abloh, the man who ironically changed the streetwear game with his signature quotation marks and iconography, I do not believe Streetwear is going to die. Instead, I believe it is going to radically change from being a direct contributor to the gross, mindless consumption prevalent today and adapt to fit the needs of times to come with more mindful and long-term approaches.
As a whole, Streetwear is a (hype) beast of its own that’s grown too big to go away entirely, but the definition of the drip as we know it is definitely evolving. The industry is on the cusp of massive changes with regard to production and consumption taking a more ethical route and this subculture is going to have to adapt to stay completely relevant.
A More Sustainable Approach:
With major luxury and design houses as well as mass producing brands all consciously taking steps towards sustainability, Streetwear - one of the biggest contributors to fast fashion and in turn polluting the environment - will have to alter its approach to stay afloat. Footwear, especially sneakers, which are sometimes key pieces to having the perfect fit are mostly not biodegradable and contribute enormously to our landfills.
However, the changes are already underway with multiple brands such as Christopher Raeburn, (Catching a Fish in Norway), , and employing upcycling, eco-friendly and sustainable practices to produce pieces that will keep your fit fresh and your conscience clear.
Collaborations Are Key:
In the coming future, Streetwear brands will team up with luxury giants, as they have in the past with regards to Louis Vuitton, Gucci, Balenciaga, etc. to create capsule collections and limited-edition pieces that will yield long term relevance, re-sale value as well as a one of a kind unique identity.
Customise Your Drip:
The art of customisation and upcycling will also take the streetwear world by storm with more and more people recreating and adding personal touches to their previously loved and owned pieces as a form of cultural commentary and self-expression.
Vintage Is A Winner:
A big game-changer will be the rise of vintage fashion, both from thrift store concepts as well as old pieces forgotten about and tucked away in the back of your cupboard. Statement staples from way back in the 80s and 90s have already started making appearances in the wardrobes of the regular aficionado, but moving towards the future, it will definitely be more openly embraced by the fashion masses as well.
In conclusion, Streetwear will be remixed and revamped to give rise to a new, consciously wearable, more sustainable aesthetic as well as a highly personal form of one’s style, as was always intended.