The Evolution of Face Masks: From Accessory to Necessity
The Covid-19 pandemic has forced people all around the world to wear protective face masks. As a result, several brands are trying to combine mask functionality with more fashion-forward aesthetics.
A global pandemic can cause a multitude of effects on the average human lifestyle. Physical proximity and gestures such as shaking hands, things that were previously considered normal, are now close to being taboo. Alternatively, things that usually would have gotten you into trouble, like wearing a mask at a bank, have become the new normal.
Due to the extremely contagious nature of the Coronavirus, protective face coverings and masks have become an essential staple in the day to day lives of people all over the globe.
Brands like Anti Social Social Club, Off-White, Gucci, and many others have been producing face masks for the longest time, but those masks served the singlular purpose of aesthetic appeal and did not provide any specific protection.
Since the basic requirements have now changed, the need for protection against viruses and other diseases demands the utmost priority.
Focused on striking a balance between safety and aesthetic appeal, Under Armour designed their UA SPORTSMASK - a water-resistant, reusable, performance face mask that has been designed for maximum breathability and helps reduce the spread of respiratory droplets by the wearer. The mask has been specially designed for athletes, and is Under Armour's perfect solution for staying safe while training outside without compromising on the comfort.
For Adidas and Reebok, this was the perfect opportunity to dive into the face mask market. The sports companies took inspiration from their shoes to design masks and in some cases repurposed left over material from the shoes to construct the face masks!
Adidas and Reebok calls their mask the Face Cover and it is constructed using a soft, breathable fabric that can be washed and reused. While the mask is not medically certified, both companies claim it will help prevent the spread of the virus by curbing dr
The Adidas and Reebok Face Covers are now available in India. Click the link below to check them out:
Adidas Face Maks- https://shop.adidas.co.in/#search/Pag-60/No-0/0/All/MASK
Reebok Face Mask- https://shop4reebok.com/#search/Pag-60/No-0/0/All/MASK
Several Indian brands have also been designing face masks. Most of these are made from cotton and are proven to help reduce the spread of the virus.
Moral Science, a streetwear brand based in Goa, has been making up-cycled, multilayered cotton masks that feature minimalistic print on them using left over fabrics from their collections. The masks can be purchased through the brand's official Instagram.
Strey, a Mumbai based streetwear brand, has also launched their renditions of face masks which are washable and reusable. The masks have Illuminati inspired visuals and multiple designs have been released as part of the brands 2020 collection. Additionally, for each purchase made from their online store, Strey donates a portion of the proceeds towards animal welfare organisations.
Plairstreet is a relatively new brand that has launched cotton face masks as a part of their essentials collection. The mask is available in 5 basic colors and is designed to provide excellent filtration while being reusable.
Norblack Norwhite has a dedicated section on its e-commerce store for their line of face masks. The masks are available in a variety of colours and they match the design of the clothes in their recent collection. Norbalck Norwhite announced on Facebook that their masks are going to be made from up-cycled cotton material, and they will be washable and reusable .
Bloni Atelier have released water-repellent, faux leather masks that have been lined with 100% cotton velvet towel. These masks are sweat-absorbant and durable and can be washed and reused.
These brands provide multiple options for masks that don't let you compromise on either safety or aesthetics. Head on over to their websites and Instagram pages to get your own if you haven't already.