Look Out For The New 'Kid' On The Block
We weren't joking when we said 'Kid' - 15 year old Sayuj Patel is making waves with his self-initiated streetwear label, “No One”. The Bangalore based entrepreneur recalls how he first developed an interest in fashion and streetwear in particular.
Citing Kanye West and Virgil Abloh as his inspirations, Patel mentions he began his journey into the world of fashion design through customising and printing a few T-shirts which ended up being the brands first official sales.
The epitome of start-up culture, the “No One” team consists of mainly two members - Patel and his tailor.
With collections that feature vibrant colour blocking, eclectic prints as well as panelling and utility details, the brand holds a unique visual identity and sense of style. Operating primarily through Instagram, the posts feature Sayuj donning various garments in a signature pose with graphic cut out eyes in multicolour ellipses and a smattering of fire logos.
The brand is representative of Patel’s personal ideologies and aesthetics with inspirations from Indian streetwear brands such as Jaywalking and Bhaane whom he looks up to and maintains a personal relationship with, as well.
In terms of the near future, Patel plans on focusing on honing his skills and knowledge and wants to attend Parsons School of Design to help him further grow and expand the brand.
With a clientele that boasts names such as Ayushmann Khurrana, Ananya Panday, Aavrutti Music etc. it is clear that the young designer will surely be a force to be reckoned with in the coming future!
Check out his work on the brands official Instagram page .