Levi's and Royal Enfield Create 'One for the Road'

Levi's and Royal Enfield Create 'One for the Road'

Levi's and Royal Enfield come together to launch an all new functional capsule collection. Read on to know more.

Denim giants Levi’s and renowned motorcycle manufacturing company, Royal Enfield come together to launch an all-new functional apparel collection for biker enthusiasts and fashion lovers alike.

store.royalenfield.com

Both brands are known for their originality and authenticity and are huge supporters of self-expression. While Enfield brings the understanding of motorcycling, apparel partners Levi’s will be the manufacturers, and with a collection that includes graphic tees, jeans, and jackets, the fans around bound to love the pieces.

“Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life, and this goes beyond the legendary motorcycles. We’re delighted to be collaborating with a fellow iconic brand, Levi’s. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit."

Puneet Sood, Head Apparel Business - Royal Enfield

The jackets and jeans are certainly the key products made from ‘CORDURA‘ denim, a bi-stretch denim with 360 flex movement and a high abrasion rate, which is built to last. They also include features like a hidden pocket for knee guard insert in the jeans and internal pocket for shoulder pad insert on the jackets, a 3D pocket with a hidden zipper.

A special red and black leather patch on the jacket and denims can also been seen which features the Royal Enfield branding on the signature Levi’s leather patch along with high visibility reflective tape. Protection from falls, visibility in low light areas are some other key features that have been added to this collection by the denim brand, all the while maintaining its effortless and cool styling.

"Incorporating the strong identities and values of both the brands, Royal Enfield with its understanding of the motorcycling ethos and Levi’s with its expertise in denim and apparel; this collection is a perfect blend of comfort, style, and safety. Also, it is a celebration of all the countless memories, endless journeys, and adventurous times that the two brands have been a part of for the riders both on and off the saddle.”

Puneet Sood, Head Apparel Business - Royal Enfield

The T-Shirt line is designed by a multidisciplinary artist and a riding fanatic herself, Toria Jaymes who works under the moniker Stay Outside. Having collaborated with Royal Enfield in the past Jaymes has a strong design aesthetic and is a fan of the motorcycle brand and is often seen wearing Levi’s.

“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special.”

Sanjeev Mohanty, MD South Asia & MENA - Levi Strauss & Co

The collection saw an India release on September 4th and prices range between Rs. 1,499 and Rs. 7,999, while the denim is priced at Rs. 6,999. The capsule collection is available at select Levi's outlets and the Levis website as well as the Royal Enfield website.

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