High On Streets with HOSwear
The perception of street wear as a once niche market is being redefined by HOSwear. Read on to learn more about the brand's take on the streetwear scene in India and its contribution to it.
Nothing explains fashion’s gripping hold on the culture than the growing streetwear mania attracting the attention of enthusiasts who are on the hunt for the Next Big Thing. Fanning the flames of the much-hyped streetwear culture and community in India is the label HOSwear.
An upcoming street-wear label on the rise, HOSwears success story is accredited to its founder and creative director, Akashdeep Rawat.
With a background in fashion and a driving ambition to shake up the Indian fashion scene, Rawat’s label marries the elements of contemporary culture with street metaphors and his early experiences with the street life and the culture reflect in his artistic vision as well.
Aptly named High On Streets (HOS), the label aims to be the go-to wardrobe pick for the cool kids on the block. Based in Delhi, the street-wear label’s vision and aesthetic boil down to crafty detailing that speaks out to a varying demographic of fashionistas, from the outdoorsy kid who isn’t afraid to kick around in the dirt to the urban cool youth living the city life. Hoswear has something for everybody and with silhouettes that ooze authenticity and a fresh take on casuals, it makes unisex clothing all the more appealing.
Connecting with stories and a sense of aesthetic that bolsters the youth of the nation, the label wants to inculcate inclusivity and affordability that will boost an era of the young and free.
Delving into the brand's creative process, Rawat reveals that the narration of the streets and its elements is of primary focus while emboldening the buyers’ sense of style and story through enigmatic silhouettes that are crafted with top-notch fabrics.
Blessing our explore feeds on the regular with the hottest drops and uber-cool campaigns, the label’s collections are headlined by some unabashedly bold prints and funky silhouettes. Among the several street-wear drops that the label has delivered, the vintage denim street campaign is the designer’s favorite pick that features custom art as well.
Looking at the bigger picture and the brand’s focus on making it big in the ever-expanding streetwear scene, the future seems rather exciting for the label. With big plans of creating a consistent buyer base that agrees with the brand's amalgam of urban style with comfort, expanding the creative team, and putting a foot forward for new collaborations, the label aims to be the ultimate street-wear fix-up.
Streetwear being considered the democracy of contemporary fashion aims to carry the pulse of the current times and the inevitable cultural shift that continues to unfold. As an up and coming label carving its own niche in the industry, the cultural cook-up reflects in the brand's agenda and creative vision as well.
Head on over to HOSwear's official Instagram to check out the season's trendiest must haves.