Get Experimental With The NewHASH Philosophy

Get Experimental With The NewHASH Philosophy

With an array of experimental prints, anime-inspired designs and uber cool fits, NewHASH is the newest streetwear label that will knock your socks off and become a part of your wardrobe favourites.

Born with the idea of experimentation and pushing boundaries, NewHash is the freshest streetwear brand in town. Incepted by Ria Swamy and Shubhankar Gawade the brand has gained a lot of attention from streetwear lovers in a very small period of time.

"The street lingo 'stuff' is used to refer to 'Hash'. Additionally, rehash means recycled, rebranded and redesigned stuff. So newHASH is meant to refer to the newest stuff on the block."

Ria & Shubhankar

Both founder's consider fashion and streetwear to be a large part of their life and this love prompted them to open a thrift store called ReHash. ReHash presented gender-fluid streetwear from brands all over the world with the aim to fill the gap that existed between thrift fashion and streetwear.

Although having an exclusive piece is tempting, turning down the multiple people in the bidding war behind it is a genuine nightmare, so the duo decided to venture into a territory that would be slightly more available to people while allow them to experiment with their style. This was the genesis of NewHash, a streetwear brand that promotes streetwear in a very original and riveting style.

"When we began handpicking and curating thrifted pieces for ReHash, we realised there was something more that we both wanted to do. That is when we decided to push our boundaries and do a little more by creating our own individual label."

Ria & Shubhankar

When it comes to the creative process of designing garments Ria and Shubhankar head the entire process themselves - right from ideating and sourcing the material, to finalising the designs and releasing the collection.

"We are a two-person team, so we head to sourcing straight off the bat. We decide the mood of the collection by looking at different fabrics and patterns. Once we have agreed on the fabrics, we sit back and decide the overall aesthetic of the drop which is followed by days of research and debates. We are still babies and have a LOT to learn but we are learning as we grow!"

Ria & Shubhankar

Ria and Shubhankar are huge anime and manga fans and a lot of their design inspiration comes from series such as Naruto, Death Note and Dragon Ball Z, as well as some of the lesser known ones like Jujutsu Kaisen and Demon Slayer. Apart from this, the duo's personal style and individuality is a major source of influence when it comes to designing pieces for the brand as well.

The duo believes that this current generation dictates what stays and goes in fashion today, and that it is important that people get a taste of something new and original because generic styles over a period of time get exceptionally monotonous.

"Largely, our generation dominates what stays and goes in fashion today. From our perspective, people need to experiment more and be more welcoming. But with so many brands and labels coming up, things are definitely changing and looking up."

Ria & Shubhankar

NewHash has dropped three collections so far and is gearing up for the fourth drop. The previous drops featured colourful printed shirts, jackets, bucket hats, tie-dye pants and more apparel in unconventional colours and prints. The founding duo mentions that their most loved piece of all time is a pair of pants that will be dropped as a part of their fourth collection, dubbed the "Summer Edit".

"Our goal is very simple. We want people to fall in love with our clothes. As important as it is to educate and teach, it is equally important to reach out and connect with as many people as possible. We hope that our work motivates people to be more experimental with silhouettes and fits, and dress up to stand out and not fit in!"

Ria & Shubhankar

NewHash is the latest addition to the array of homegrown brands that have popped up in the past couple of years, promising unique designs and interesting takes on the fashion sphere. Head over to the brand's Instagram to get a closer look at their previous collections and get a sneak peek of their upcoming drop.

No stories found.
For The Culture
www.ftcftcftc.com