Behind The Scenes With Vintage Stock House
Yash Anand’s brainchild — Vintage Stock House, is an idea from the future slashing the concept of merely having “just a store” with walk-in and walk-outs.
With a dream to build a space from the ground up that has more than just designs and custom fits for people to purchase, Yash wants to create and manufacture a space that also promotes street culture and for the community to grow as an authentically and inclusively.
"I want this project to become huge, where I can have a huge Vintage Stock House warehouse somewhere, where customers, people from the community, other established designers can come and cop some designs, get a custom fit made, collaborate, contribute and even help me customise. A space for people to come and heighten the experience of such a rapidly growing community."
Yash Anand
Operating out of a studio in Bombay, the young 20-year-old designer comes from a background in graphic design. Without any formal training in fashion design, solely out of sheer passion and his interest in this capacity, Yash decided to build a forum that combines these two talents in a space that holds pieces and ensembles of utmost character and personality.
Commencing this journey a few months ago, Yash founded Vintage Stock House (VSH) at the beginning of the lockdown. The multi-faceted designer handles his passion project as a one-man-army, single-handedly managing this business from concept to creation. He takes on multiple roles in the front and back-end aspects, from designer, pattern master, master tailor, to creative director, manager and salesman!
"I do everything myself, which makes everything very personal. From the measurements to the patterns to stitching and everything that comes after that. I haven’t hired any outside or third party help. I haven’t hired a photographer either to capture my products. I just use the back walls of my studio and my phone. I am a one-man show."
Yash Anand
Dabbling in everything over-sized — from tees and sweatshirts to baggy jeans, jackets and even utility vests, Vintage Stock House is a one-stop-shop to cop some unique, one-of-a-kind pieces. Some VSH signatures are the dual-tone bandana denims or “paisley pants,” the universal smiley tee and sweatshirt, the catholic cross jumper, and the reflective utility vest gear.
Specialising in custom designed streetwear and athleisure, the home-grown brand derives solid creative inspiration from another mighty successful home-grown label Jay Walking. As an entrepreneur, Yash admires Kanye West, an industry tycoon whose story and rise to success inspired and drove him to take the plunge to setting up this passion project.
"I really look up to Jay Jajal. I’ve known him for almost a year now, and having worked under his mentorship taught me a lot. He is one of my biggest inspirations. He is so passionate about his work, he made everything seem so casual and easy. One important lesson he gave me is that not everything needs to have a meaning behind it on order to sell, as long as you believe in what you do it will work out."
Yash Anand
The home-grown brand deems itself in selling fashion forward, one-of-one, made-to-measure custom pieces at the most pocket friendly prices, making it accessible to everyone. Receiving an overwhelmingly encouraging response from the audience towards the first few custom designs he launched, pushed Yash to continue working hard to create more designs and work towards expanding his business.
"I prefer making custom pieces, made-to-fit orders, because at the end of the day the piece I’m customising will belong to you and my goal is you is for you to feel comfortable and be 100% happy ans satisfied while wearing the design. I don’t want people to buy these pieces and wear it only on occasion like a one-off, I want to them normalise it and inculcate this line of fashion into their daily wardrobe."
Yash Anand
Currently, Yash is working on streamlining the brand into his aspired vision. Some interesting projects and upcoming launches that are being worked on at the moment are vintage varsity jackets, satin and leather jackets and an interesting concept of a one-of-a-kind jacket that can be worn for all seasons throughout the year.
Check out the label's latest drops on their official Instagram page.