The Universe Of Ayesha Kapadia aka Komet Juice 

The Universe Of Ayesha Kapadia aka Komet Juice 

Multidisciplinary creative Ayesha Kapadia’s work is a fantastical exploration that toes the line between experimental and eclectic. Read on to know more.

Calling multidisciplinary creative Ayesha Kapadia a powerhouse would be an understatement.

Having switched to multiple mediums after a year long career in advertising, she’s become an unstoppable creative force. With a focus on exploring surreal dimensions, Ayesha's work covers everything under the sun – art direction, illustration, graphic design, image making, photography, video and film, installation design, product design, branding and identity, creative direction are all design caps she has worn expertly and delved into, with a unique yet dynamic approach.

Perhaps more commonly known by her Instagram handle, Komet Juice, when asked about the intriguing name, the artist reveals it isn't just a light-hearted play on words for her. Kapadia discloses that when she's working on something, it’s a form of meditation for her – more accurately described as "the juice" that drives her. With a previous work colleague once suggesting her to name her art alter ego as "Komet Sauce" - owing to Ayesha's incredible fascination with space, aliens and wormholes, she eventually combined the previously mentioned 'juice' that drives her, to alter the moniker to 'Komet Juice'!

"When you reach that meditative mode when you're working, that's the juice for me - when I can truly express what's happening inside of me! And Komet Juice essentially just means all the good juices of the universe."

Ayesha Kapadia

Akin to the unending vastness of space itself, Ayesha's ideals of not being limited to one type of medium are evident in her work - she refuses to be contained by one particular style or medium and cites that different parts of her creative process are driven by varying art styles and themes, eventually leading her to create work that spans across multiple dimensions, out of which each piece manages to be evocative in its own intrinsic way.

Describing her work as exploratory, Ayesha is always finding different ways of approaching things – case in point, the illustrations she created during lockdown. With all her supplies locked in a storage facility, she turned to her humble phone and its trusty stylus to illustrate and express the way she was feeling.

“I was kind of displaced – I wasn’t in my own home, I didn’t have my own stuff. This series of illustrations was supposed to express what I was feeling with the limited resources I had. I liked that challenge, I liked the fact that I didn’t have anything on me, but I was also able to express myself through a medium that I hadn’t explored before.”

Ayesha Kapadia

Her sense of creative exploration doesn’t just end there either! Currently working with 8mm film, the artist affirms that the vast variety of mediums is definitely her preferred palette.

“I can choose what medium I want, depending on how I’m feeling and what I want to express. I don’t want to be bound by one medium; I think that would be too boring, especially when we have so much to explore, so many mediums to play with. Why should we be bound to just one?”

Ayesha Kapadia

When it comes to her inspiration, the inimitable creative trusts her instincts. Although she does find influence and inspiration in work by the usual suspects of the art world, she believes in following her own path and doing what feels right to her, as evidenced by one of her series titled 'A Playdate With My Trash'.

“I was just trying to create these beautiful fantasy landscapes with it. I was just having fun, like a child – it’s called playdate, because I was just playing with my trash, quite literally.”

Ayesha Kapadia

Ayesha tells us that she collects a lot of her plastic waste and raw material, often reimagining and visualising parts of the waste in interesting new ways. It was when she finally decided to act on the ideas, that she ended up creating the surreal imagery that we now see as part of this series - think minimalistic and mindful compositions laid out in a cohesive, ordered manner where the hero objects featured range from old vegetables and bottle caps to zig-zag packaging wrappers and vintage perfume bottle stoppers!

This isn’t the first time the visual artist has played with "trash" as a material - Ayesha states that waste material and trash is probably one of her favourite mediums to explore and create with, especially when it comes to art direction projects. Regularly collaborating with her friend Divya, who runs an organisation called Skrap which manages waste material, Ayesha has used the scrap materials from the organisation to create installations and sets (she previously managed to art direct a set that was made out of trash for a Sofar gig featuring Damien Rice!)

Apart from creating experimental and eclectic artworks that toe the line between fantastical and tangible, Ayesha has always been drawn towards the otherworldly dimension and magical realms of things, and also does tarot and angel card readings.

Her contributions outside of the work-sphere don’t just end there – when it comes to giving back to the creative landscape, a couple of years ago, she started Contract for Creators, with an art lawyer. A data-based contract list that’s free to download and free to use, Ayesha started the project because she was "done with the freelance field, and how terrible it can be". The idea for Contracts for Creators really came about because she was sick of not being paid on time, and chasing clients relentlessly.

“As a freelancer it gets really tiring, plus why do contracts have to be such a scary thing? They’re really not; once I started exploring contracts and spoke with multiple lawyers, I realised it’s not a big deal. They don’t teach this in art school, and they really should. But I feel like the least I could’ve done was provide these templates for free. And as it’s going from the designer to the client, they need to be able to understand the contract which is why it’s specifically written and the language is understandable, and it’s free so it empowers the freelancers. This is the least we could do as a community.”

Ayesha Kapadia

Ayesha is also currently working on a series of drawings and paintings, but is a little coy when it comes to talking about it, until it’s complete. While her work is one-of-a-kind, she’s also attributed a bunch of her growth to the culture.

“Culture is so important to me, because it’s fodder for growth as human beings, and how we grow. We need people and when we are surrounded by people, we talk and we discuss ideas and concepts, and then that spreads and evolves, fostering our independent growth. So I feel like culture, in our human experience is extremely vital for our mental expansion. Culture is what makes us human; as human beings we need some form of culture – it can be anything, right?”

Ayesha Kapadia

Head on over to Ayesha's official Instagram page to get a closer look at her fascinating visuals and work.

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For The Culture