The Universe Of Ayesha Kapadia aka Komet Juice
Calling multidisciplinary creative Ayesha Kapadia a powerhouse would be an understatement.
Having switched to multiple mediums after a year long career in advertising, she’s become an unstoppable creative force. With a focus on exploring surreal dimensions, Ayesha's work covers everything under the sun – art direction, illustration, graphic design, image making, photography, video and film, installation design, product design, branding and identity, creative direction are all design caps she has worn expertly and delved into, with a unique yet dynamic approach.
Perhaps more commonly known by her Instagram handle, Komet Juice, when asked about the intriguing name, the artist reveals it isn't just a light-hearted play on words for her. Kapadia discloses that when she's working on something, it’s a form of meditation for her – more accurately described as "the juice" that drives her. With a previous work colleague once suggesting her to name her art alter ego as "Komet Sauce" - owing to Ayesha's incredible fascination with space, aliens and wormholes, she eventually combined the previously mentioned 'juice' that drives her, to alter the moniker to 'Komet Juice'!
Akin to the unending vastness of space itself, Ayesha's ideals of not being limited to one type of medium are evident in her work - she refuses to be contained by one particular style or medium and cites that different parts of her creative process are driven by varying art styles and themes, eventually leading her to create work that spans across multiple dimensions, out of which each piece manages to be evocative in its own intrinsic way.
Describing her work as exploratory, Ayesha is always finding different ways of approaching things – case in point, the illustrations she created during lockdown. With all her supplies locked in a storage facility, she turned to her humble phone and its trusty stylus to illustrate and express the way she was feeling.
Her sense of creative exploration doesn’t just end there either! Currently working with 8mm film, the artist affirms that the vast variety of mediums is definitely her preferred palette.
When it comes to her inspiration, the inimitable creative trusts her instincts. Although she does find influence and inspiration in work by the usual suspects of the art world, she believes in following her own path and doing what feels right to her, as evidenced by one of her series titled 'A Playdate With My Trash'.
Ayesha tells us that she collects a lot of her plastic waste and raw material, often reimagining and visualising parts of the waste in interesting new ways. It was when she finally decided to act on the ideas, that she ended up creating the surreal imagery that we now see as part of this series - think minimalistic and mindful compositions laid out in a cohesive, ordered manner where the hero objects featured range from old vegetables and bottle caps to zig-zag packaging wrappers and vintage perfume bottle stoppers!
This isn’t the first time the visual artist has played with "trash" as a material - Ayesha states that waste material and trash is probably one of her favourite mediums to explore and create with, especially when it comes to art direction projects. Regularly collaborating with her friend Divya, who runs an organisation called Skrap which manages waste material, Ayesha has used the scrap materials from the organisation to create installations and sets (she previously managed to art direct a set that was made out of trash for a Sofar gig featuring Damien Rice!)
Apart from creating experimental and eclectic artworks that toe the line between fantastical and tangible, Ayesha has always been drawn towards the otherworldly dimension and magical realms of things, and also does tarot and angel card readings.
Her contributions outside of the work-sphere don’t just end there – when it comes to giving back to the creative landscape, a couple of years ago, she started Contract for Creators, with an art lawyer. A data-based contract list that’s free to download and free to use, Ayesha started the project because she was "done with the freelance field, and how terrible it can be". The idea for Contracts for Creators really came about because she was sick of not being paid on time, and chasing clients relentlessly.
Ayesha is also currently working on a series of drawings and paintings, but is a little coy when it comes to talking about it, until it’s complete. While her work is one-of-a-kind, she’s also attributed a bunch of her growth to the culture.
Head on over to Ayesha's official Instagram page to get a closer look at her fascinating visuals and work.