Of Mixtapes & Creative Expression: In Conversation With Raunak Jangid
Graphic Designer and Illustrator, Raunak Jangid is making waves with his unique visual design language and artwork series' surrounding subjects such as pop culture and music figures. Currently pursuing Information Experience Design at Pratt Institute, Jangid is a graphic design graduate from MIT Institute of Design.
The artist reveals that his affinity for creative expression began at a young age. Growing up watching TV shows like M.A.D, inspired the illustrator to explore the arts. Like many of us, Jangid's school textbooks were filled with doodles and sketches and what started as a simple hobby had soon taken the shape of his academic and professional future.
Talking about his creative process and the various ways of fuelling the same, Jangid tells us about his multivariate sources of influence. Citing various retro Indian aesthetics as an inspiration, Jangid's vision aims towards actualizing artworks that create a sense of nostalgia among its viewers, through the peculiar use of design elements and thoughtful visual depiction.
A lot of artists are seen sticking to a signature artistic style once it garners some attention. Representing his personal experiences through his visuals, Jangid reveals that he prefers not to have a distinct or consistent art style, in order to refrain from constricting his aesthetic explorations.
Foraying into various creative and artistic outlets throughout the quarantine, Jangid poured out his feelings about the same and the various possibilities of life after the pandemic through a series of illustrations backed by audio that makes the experience of viewing and understanding the expression quite wholesome. The series “QuaranTimes” displays the artist’s unique take on pop culture, while reflecting a retro aesthetic.
Another series by the illustrator that has been making the rounds on the Gram is called “This Mixtape Is On Fire”, which started earlier this year. The series features some of Jangid’s favourite artists, predominantly belonging to the genre of Hip Hop. While being an artistic achievement, Jangid mentions that this series is an all time favourite work of his, as it helped him combat the fear of judgment and create without thinking of the response, thus enabling creativity at its best.
Part 2 of the series, on the other hand looks closer to home, showcasing various pioneers of the Indian rap/hip-hop music scene such as Divine, Naezy, PrabhDeep, Raftaar, and more! Possessing a never-before-seen style of classic, firecracker packaging, the aesthetic resonates with childhood nostalgia and sentimentality.
Talking about the foreseeable future and the endless scope of artistic expression, Jangid tells us that he plans on exploring the various possibilities of digital and canvas mediums through his elaborate artworks. The artist also reveals that he looks forward to venturing into various collaborations with several talented artists and small-scale organisations.
On his take on the current culture and how he'd like to contribute towards the same with regards to his craft, Jangid discloses that he wants his art to be first and foremost relatable for the community.
Creating a visual niche while also striking a chord with his ever-growing audience, Raunak Jangid’s work truly justifies the purpose of communicating through art. Check out the illustrator's official Instagram to get a closer look at the abovementioned series and other artworks!