About Us

For The Culture is the melting point of fashion, culture, art, music, and passion. The aim was to create a space, both literally and figuratively, for everyone in the extended community to be able to call their home.

FTC magazine is a way for us to tell stories about brands, artists, and creatives expanding and revolutionizing the youth culture in India. From ideation, amplification to creative services, and content that moves people and shapes the culture, we are both a digital magazine and a creative studio.

Our store, both online and offline, is an experiential space to bring Indian brands into the limelight and also serves as a gateway for international brands to enter India from across the world.

Welcome to FTC.