For The Culture

We catch up with New Delhi-based streetwear label Almost Gods to talk about their first drop from the collection Fruit Shop at the End of The World and what the future holds for the brand.

In the 3 years since its launch, Superkicks has become a one-stop destination for the country's Sneakerheads. Read on to know more about the store's journey and what the future holds.

With recent reseller drama stirring the sneaker community, guest contributor Yatin Srivastava raises questions about resale platforms and why they have become a necessary option in the first place.

With over 60 million views, Arivu's Enjoy Enjaami has been the talk of the town for various reasons. Daniel Sukumar breaks down the tracks intrinsic lyrics & video visuals in this eye opening piece.

Music videos play a major role in capturing the persona of both the artist and their track. We spoke to some of the visual creators who dedicate their efforts to the visual culture of hip-hop.