For The Culture

The Rise (And Potential Downfall) Of NFTs

The Rise (And Potential Downfall) Of NFTs

6 mins read
The NFT boom is real, and it may just be here to stay. But does it have potential downfalls, and is it just a reiteration of the ills it was trying to get rid of in the first place?
Exploring The Fruit Shop At The End Of The World

Exploring The Fruit Shop At The End Of The World

7 mins read
We catch up with New Delhi-based streetwear label Almost Gods to talk about their first drop from the collection Fruit Shop at the End of The World and what the future holds for the brand.
Superkicks: A Haven for Sneakerheads

Superkicks: A Haven for Sneakerheads

6 mins read
In the 3 years since its launch, Superkicks has become a one-stop destination for the country's Sneakerheads. Read on to know more about the store's journey and what the future holds.
The Resale Dilemma

The Resale Dilemma

6 mins read
With recent reseller drama stirring the sneaker community, guest contributor Yatin Srivastava raises questions about resale platforms and why they have become a necessary option in the first place.
The Counterproductive Case To Cancel Enjoy Enjaami For Cultural Appropriation

The Counterproductive Case To Cancel Enjoy Enjaami For Cultural Appropriation

9 mins read
With over 60 million views, Arivu's Enjoy Enjaami has been the talk of the town for various reasons. Daniel Sukumar breaks down the tracks intrinsic lyrics & video visuals in this eye opening piece.
Dissecting The Directors: Beyond Anonymity & Behind The Scenes

Dissecting The Directors: Beyond Anonymity & Behind The Scenes

6 mins read
Music videos play a major role in capturing the persona of both the artist and their track. We spoke to some of the visual creators who dedicate their efforts to the visual culture of hip-hop.
For The Culture
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